Do you need to build anything yet — or can you test demand without writing code?
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Hand this file to Claude or ChatGPT. The assistant interviews you, one question at a time, through this decision's determining questions — on your specifics. It then applies the decision rules to your answers and gives you the recommendation plainly, with the conditions under which it would change.
The cheapest tests that produce a real demand signal, what each one can and can't prove, and the point at which not building becomes the expensive choice.
The guide is the canonical version: determining questions, paths with dated costs, what I'd do, and limits. It belongs to The Problem Loop.
This decision stops being self-serve — and needs a human with scars in the room — when:
Skill revisions and cost updates are announced in the newsletter.